Common Guest Blogging Mistakes to Avoid |
Posted: June 18, 2018 |
Guest blogging have many of awesome benefits. Doing guest blogging can bring success in your search engine campaign, be a great way to get exposed to brand new audience. Guest blogging helps you improve your thought leadership, and better establish you as an expert in your industry.
Getting the guest posts accepted by and published on the websites of others is no easy task. Being a guest blogger, you need to have the skill sets of an SEO expert, an open public relations professional, and clearly, a blogger, in order to be successful. Speak about a jack of all trades!
Guest Blogging Strategy Mistakes
1) Having No strategy at All
This is your first big blunder. Guest posting in SEO, similar to other marketing tactic, should be strategic. Before you start looking to boost your guest blogging, be sure to come up with a strategy that aids your goals for guest blogging. This implies that you need to define your goals. Are you trying to rank in search engine for a particular keyword? After that your strategy should probably require creating content that allows you to operate that keyword and getting published on websites that appeal to and already rank for this topic.
2) Targeting an Unacceptable Blogs
Most guest writers do this therefore of having no guest writing a blog strategy. Once you have solidified your guest blogging and site-building strategy, you can then identify the right websites to target. This will likely involve a little bit of research. For example, as we mentioned before, if your strategy involves increasing your search ranking for particular keywords, your strategy should involve creating content around those keywords and targeting sites that covers that topic on their blog and list for those keywords.
3) Not Keeping Outreach Data
Failing to keep a data of you outreach, particularly if you are investing precious time and effort into guest blogging and are contacting various blog editors, is bad news. Saving outreach data will help you manage your communications to be easy, be at the top of your progress, and prevent reckless mistakes like reaching out to the same blog owner twice with the same pitch.
Mistakes in Crating Guest Posts
1) Not Maintaining the Recommended GuidelinesAs said before, blog managers will hardly ever spend time with guests contributors helping them perfect their posts, so it can the near-flawless contributions that usually make the final cut. If you've got the green signal from a blog manager to a post based on your topic suggestion, ensure you strictly follow any blogging guidelines they've released or provided. The Google search comes in convenient here again. If you cannot see any guidelines, carefully look into previous guest posts' length, structure, quantity of incoming links allowed to the guest bloggers' web properties, and so forth as a guide. You can also ask the blog manager if they may have any specific requirements for guest bloggers before you get started.
2) Not Writing for the Audience
When you are writing for blog of others, it is important to know the nuances of the blog's particular audience, particularly if it's significantly different than your own blog's. This is one of the greatest challenges when it comes to guest posting services, since it can take however, most seasoned bloggers a few months -- even years -- to truly understand the likes and dislike of their audience.
3) Featuring Cheap Posts
The article you are preparing will not be published on your own blog, but it doesn't mean the quality must be any less important. If whatever, the articles write for external websites should be even higher in quality. You need to both impress the blog manager enough to create it, and capture the interest of the new audience you are exposed to so they will want to check out your own blog. Put the time and effort with your guest blog writing.
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