App Store Optimization Improve Your App's Visibility |
Posted: May 19, 2018 |
In order to rise to the top of search results page, your App truly needs to stand out, yet fitting in well with the app store ranking criteria. And it isn’t a child’s play. To get your App noticed, you need some cutting-edge ASO skills. We asked the CEO of a top app store optimization agency in Australia about the best practices to improve an app’s ranking and here’s what he had to say: Improve Your App’s Visibility Know Your Customers and Competitors Your understanding of customers and competitors greatly affects your app’s discoverability in the app store. A solid ASO strategy is the one that understands its users well and gives them exactly what they want. A deep view of your customer’s needs and the competitive scenario will help you build an app that they love to use over others in the app store. Look at your app from a customer’s viewpoint. To get you started – What language do they prefer, why do they use your app specifically, your competitive advantages, top reasons why they should download and then use your app regularly, keywords that competitors target, competing against similar apps, and targeting the right keywords after choosing between less trafficked and high trafficked etc. – are things to consider. The key is to hit exactly to the search queries that got your customers to the app with a comprehensive knowledge of keywords being targeted. Name Your App Wisely It’s not only about branding. Naming the app rightly includes adding the relevant keywords in the title, which is important for best results with ASO. In a study conducted by TUNE, it was found that apps with relevant title keywords ranked 10.3% higher than others. The character limit in App Store for titles is 255 characters, which leaves enough room for adding plenty of keywords or even phrases. However, stuffing is something you should avoid. Know that your App name is the first impression you can cast on a potential customer. Ensuring a clearly identified app with a short name will hook customers the best. Also, make sure to use only URL-friendly characters as symbols and special characters will make iTunes scan through your app’s numeric ID (and not the app’s name) for keywords. Follow the Right ASO Keywords Most ASO strategies can be used across the board except for the keywords. There are two different approaches to both app stores – the App Store and the Google Play Store. Maximizing your keywords to fit the criteria of the app store you’re eyeing will help your app rank higher. The App Store There’s a 100 character field for keywords on the App Store. This field is your app’s sole chance to be discovered as it uses title, keywords, and keyword phrases included within these 100 characters only. So it is crucial for you to include only well-researched keywords that ensure to maximize your organic traffic. Google Play Store Play Store’s approach is very near to modern SEO. There are no specified tags and app’s description is scanned in order to extract relevant keywords. The character limit is way more, up to 4000 characters. However, you are expected to write in natural, customer-facing language. You cannot jam keywords. Rather, you can carefully fit them where they make sense, i.e. in a logical manner. Top mobile app development companies suggest that if you wish to rank prominently for a keyword, then you should not repeat it more than 5 times on an app store product page. Remember, ASO is an ongoing process and an endless one. The strategies are vast and best implementation will come with practice. I hope this post helps you to boost your app marketing strategy and improves your ranking. Good luck climbing the charts!
|
||||||||||||||||||
|