10 Essential Components of an SEO Audit |
Posted: March 20, 2018 |
SEO audit is an integral base for coming up with decisions that will improve the marketing strategies for your business. By undertaking this process, an organisation can come up with priorities to help improve their presence on the web. An SEO reseller in Australia can contribute much to the auditing procedures.
Below we discuss some of these critical components of an SEO audit: Researching Your Competitor Analysing your competitor is one of the most important parts of the audit. Who do you want to surpass in the search when certain keywords are used? You need to find out the competitors keywords, the monthly estimation of their traffic and value by use of the available SEO tools. This way you can identify your weakness and work on it. Crawling and Indexing Your Site Indexing is the submission of your content to Google search while crawling is how the Google engines read your content. Google Search Console will help you know if your site is being crawled or indexed properly. You can then identify any pages that are blocked from Google search and then make the appropriate settings. How Accessible is Your Site? You can do this through Page speed Insights which will help identify any errors and issues that might be making your site inaccessible. Some of the issues include slow loading speeds, a server response that takes long and 404 errors. When you know the issue, you can now call an expert to help you solve them. Linking Analysis Linking with relevant content on and outside your site is one of the factors that rank sites. Analyse how your site is linking to content both internally and externally to know the most beneficial of your links and which ones are harming you. Analysing The Keyword You need to know which keywords are helping your site rank better and what more you can add to make it better. Evaluating the Content Looking into your content will help you know the content that is bringing in traffic and which keyword is driving traffic to the same content. You will also know which content people are spending a lot of time on. This way you will know what content you need to focus on more and which needs improvement. Optimising the Page Content Your content needs to be useful both to the search engines and the visitors. Many SEO elements help in optimising your site for both audiences. Identify which ones are missing and apply them. Architecture and Design Security and user-friendly aspects of a site are at the top of Google’s list. You need to make your site mobile friendly, easy to use, and secure to the audience. If it passes these tests, then you are on the right track. Branding and Understanding Your Business Strategy Every company has goals and challenges that are holding it back. What are yours? Look ahead to come up with a comprehensive audit to help meet the goals. Implementation This is the most challenging part of an SEO audit. Pointing out the problems is very easy. Carrying out the execution part is challenging because it needs the effort to move forward. An SEO reseller in Australia can help you overcome this challenge.
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