Discover some important stats about the performance and design of mobile apps |
Posted: May 11, 2020 |
The revolution in mobile technology is rapidly changing the world around us. Not only are people using smartphones and mobile apps extensively, but also becoming more aware about good performance and new updates. This understanding and such wide acceptance of the mobile technology has also unlocked many opportunities for online businesses. Tools like AppMySite WooCommerce mobile app builder for Android and iOS have made app development easier than ever. However, it is not just enough to build and launch an app for your website and online store. You must consistently keep working towards enhancing the performance of your app. Today, in our blog, we will discuss about this key aspect and also share some important statistics related to these factors. Stay tuned to crunch on numbers and discover some wonderful facts. Importance of robust performance and designIt is evident that an alluring design and robust performance are the two primary traits that mobile app users look for. App UI/UX (User Interface/User Experience) can also influence the usage behavior and determine the success of your app. The most significant impacts of a responsive app are: Higher engagements: More people want to interact with apps that have a pleasing effect on their senses. Hence, an app with quality design and performance can ensure more engagements. It can also keep users returning for more. Longer session time: When experiencing something good, one tends to lose track of time and spend more hours. This can happen with a good mobile app as well. People open such apps more often and spend ample time using it. More conversions: When users will have a gratifying experience, they will spend more time and money on your apps. The basket size for such apps often increases and the abandonment rates run low. Therefore, a high performing app can also ensure higher revenues. Better brand recognition: The mobile app is the reflection and the identity of your brand. An app with poor UI/UX will give a wrong impression, even if you have quality offerings and excel as a brand. On the contrary, a good app can add to your brand value and boost recognition. Some important statistics about the impactWithout much ado, let us uncover some fascinating facts and statistics related to the impact of app performance and design. The primitive factors associated with it are: #1 Appearance of the app logo:In a study conducted in 2017, about 18% users admitted that they moved an app to their home screen because they liked the app logo. On the contrary, 21% millennials said that they deleted apps because the appearance of their logo looked poor on their screens. Conclusion: App logo and icon are important elements of design and determine an app's success. Hence, design compelling app logo and app icon to avoid losing users. #2 App response and load timeIt has been found that if an app takes too long to respond, 70% of the users abandon it. Similarly, app crashes can also lead to up to 71% of uninstallations. Most users lose patience if the app is not smooth, consumes too much data, and takes more than three seconds to load. Conclusion: Settle only for a native app that is capable of using the resources of the device. Create a fast and responsive app with an engaging landing page design and a captive layout. #3 App UI/UX and consistencyThe app user interface and the overall user experience should be frictionless and rewarding. 29% users abandon an app if it does not provide any value, while 58% users get infuriated if the app has an inconsistent interface. As people have many apps on their phone, yours should stand out. Conclusion: Design a coherent app that is seamless and consistent in terms of performance, design, features, functionality, user experience, and more. It should also stand out among other apps on the phone and must be updated from time to time. (Data Source: Top 75+ mobile app statistics – Market size & usage) Create a high performing native app now!It is evident that a quality app can give your business an infinite boost. However, it is not easy to get such an app in an affordable budget. While the custom app development options can burn a hole in your pocket, most of the DIY solutions provide Web View or Hybrid apps that are not competitive enough. However, AppMySite mobile app builder for WordPress, WooCommerce and Shopify, is a wholesome app building solution that caters to all your needs. It enables you to create premium native apps for Android and iOS users in a no-code environment. It comes with an affordable list of packages that any big or small business can avail. You can create, customize, integrate multiple features and test your fully built app for free. When completely satisfied, you can proceed to upgrade and publish your app on your preferred app stores (Google Play Store &/or Apple App Store). You see, there is no reason to wait anymore. Go ahead and turn your chances into opportunity and your dreams into reality.
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